Discovering Customer Needs – In the Wild

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Our Quest this session is: “Designing a website that uses stories to sell.”

As part of this challenge, Eagles have learned the basics of entrepreneurship through four online Acton MBA simulations on bootstrapping a business; creating a Sales Funnel; recognizing and satisfying customer needs; and competitive pricing.

Eagles also have been researching websites that use storytelling to sell and honing their own blogging and storytelling techniques to create storyboard pitches.

Each Friday Eagles can earn a special outing by completing all of the week’s activities.  This Friday, eleven brave Eagles earned the right to spend lunch interviewing customers at a nearby park about the specific needs and desires that correspond to the products their websites will be selling.

Would you have had the courage to do this at age twelve?



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